Compressed Rosette
MATERIALS
VISUAL IDENTITY
DESCRIPTION
A central mark - a rosette of pentagons and hexagons arranged around a directional arrow - run through successive rotations at 90°, 180°, and 270°. Each rotation is then compressed a little further than the last, until the original motif becomes hard to recognize.
The mark is treated this way as a system to vary depending on context, rather than a fixed image to reproduce identically every time.